- Omnisend scores highest (89/100) for a Shopify store: abandoned cart on the free plan, SMS and push inside the app, 24/7 live support on every plan including Free, a 4.7 rating from 3,190 App Store reviews, and about $20 a month at 1,000 contacts.
- Klaviyo (85) has the deepest Shopify data sync and flows and a 4.7 rating from 3,394 reviews, but costs about $30 at 1,000 contacts and about $150 at 10,000, and email support ends after 60 days on the free plan.
- Shopify Messaging (84), the built-in app formerly called Shopify Email, is free for the first 10,000 emails a month and $1 per 1,000 after, with a 4.8 rating from 4,670 reviews and simpler automation than the dedicated apps.
- SendPulse (77) has the cheapest ladder, the strongest pop-up builder and the most channels but a thin Shopify sync and an App Store listing with four reviews; Seguno (76) runs inside the Shopify admin with no SMS; Mailchimp (74) is well rated and expensive per contact; Privy (70) is a pop-up tool that added email and SMS; Drip (64) ships good flows with 55 reviews and no DMARC enforcement.
- Every app here needs your own sending domain authenticated with SPF, DKIM and DMARC before the first abandoned cart email; three of the eight vendors do not publish BIMI and one does not enforce DMARC at all.
A Shopify store’s email marketing app has one job the general platforms were never built for: it has to know what someone put in the cart, what they bought last month and what just came back into stock, and act on each without a developer. Ask an AI assistant for the best email marketing apps for Shopify and the answer is two names and a question: Klaviyo, Omnisend, and whether the built-in Shopify Messaging app is enough, with Mailchimp, Privy and Drip behind them. The assistant then checks the Shopify App Store for ratings and reviews and verifies the Klaviyo and Omnisend pricing pages directly. This ranking scores those six plus two more on a published 100-point rubric built around the store, and it uses the App Store ratings the searches ask for.
The short answer. Omnisend scores 89/100: abandoned cart on the free plan, SMS and push inside the app, 24/7 live support on every plan including Free, a 4.7 rating from 3,190 reviews and a cheaper ladder than Klaviyo at every list size. Klaviyo (85) has the deepest Shopify data sync and flows and the largest ecosystem, at about $30 a month for 1,000 profiles and about $150 at 10,000, with support that ends after 60 days on Free. Shopify Messaging (84), the built-in app formerly called Shopify Email, is free for the first 10,000 emails a month and rated 4.8 by 4,670 merchants, with simpler automation. SendPulse (77), Seguno (76), Mailchimp (74), Privy (70) and Drip (64) fit narrower cases explained below.
Prices were read from official pricing pages and Shopify App Store listings on October 16, 2026, or, where a page could not be loaded from the US or showed a non-US currency, taken from widely reported figures and written as “about $X”.
Shopify email marketing apps compared
| App | Score /100 | App Store rating | Shopify sync | Ecommerce flows | SMS | Price at 1,000 / 10,000 contacts | Vendor DMARC / BIMI |
|---|---|---|---|---|---|---|---|
| Omnisend | 89 | 4.7 (3,190) | Store data for segments, product recommender, Shopify Flow | Abandoned cart on Free; cart, checkout, browse, post-purchase, order tracking | From $0.007 per SMS on Pro; push | About $20 / about $132 (Standard) | reject / no |
| Klaviyo | 85 | 4.7 (3,394) | Tags, catalog, coupons on Free; customer and order data; predictive analytics | Cart, checkout, browse, upsell, back in stock, order confirmation | Native, 150 free credits, plans from $15 | About $30 / about $150 | reject / yes |
| Shopify Messaging | 84 | 4.8 (4,670) | Native: the store is the database | Abandoned cart and checkout emails, welcome, win-back, custom workflows | SMS and WhatsApp billed separately | Free to 10,000 emails/mo, then $1 per 1,000 | reject / yes |
| SendPulse | 77 | 2.6 (4), scored as unproven | Contacts exported and kept in sync; no documented order or product sync | Abandoned cart and checkout emails in the app; premade cart, purchase and registration events in Automation 360 | From $0.022 per SMS; WhatsApp, Instagram, Messenger, Telegram chatbots | About $12 / about $60 | reject / no |
| Seguno | 76 | 4.8 (733) | Inside the Shopify admin | Pre-built on Starter; browse and cart abandonment on Standard | None | Free to 250; $35 to 2,500 / $215 to 25,000 | reject / yes |
| Mailchimp | 74 | 4.8 (1,520) | Segments and pixel events, product recommendations | Abandoned cart, back in stock, welcome on paid plans | Add-on | About $45 at 1,500 / about $100 to $135 | reject / yes |
| Privy | 70 | 4.5 (4,205) | Contacts sync to Shopify; store-data segments | Cart recovery by email and SMS, welcome | $45/mo plan with 1,250 credits | $30 to 1,500 / by tier | reject / no |
| Drip | 64 | 4.5 (55) | Store and customer data for segments | Price drop, abandoned cart, back in stock, welcome | Available | $39 to 2,500 / about $154 | none / no |
“Vendor DMARC / BIMI” is our DNS check of each vendor’s corporate domain on October 16, 2026. It says nothing about the mail you send through them; it shows whether the vendor practices the authentication it asks you to set up.
How we scored Shopify email marketing apps
The SenderDirect Shopify Email Score (version 1.0, October 2026) rates each app 1 to 5 on eight dimensions, weighted to 100 points. The persona is a Shopify store with one owner-operator, 1,000 contacts today and 10,000 within two years, which wants abandoned cart and post-purchase flows running without a developer, SMS when the budget allows, and someone to answer at 11 pm when a flow breaks.
| Dimension | Weight | What we measured | Data source |
|---|---|---|---|
| Shopify data sync | 20 | Customers, orders, products, catalog and segments on store data | App Store listings and official docs |
| Ecommerce flows out of the box | 15 | Abandoned cart and checkout, browse abandonment, post-purchase, back in stock, win-back, and the plan that carries them | App Store listings and official docs |
| Free plan and cost | 15 | Free tier and the price at 1,000 and 10,000 contacts | Official pricing; second-hand figures marked “about” |
| SMS and other channels | 10 | SMS, push and chat inside the app | Official pricing |
| App Store rating and review volume | 10 | Rating and review count on the live Shopify App Store listing | Shopify App Store, October 16, 2026 |
| Vendor’s own sending reputation | 10 | SPF, DMARC policy and BIMI on the vendor’s domain | Our DNS checks, October 16, 2026 |
| Capture and personalization | 10 | Pop-ups, forms, product recommendations, dynamic product blocks | Official feature pages |
| Support on the entry plan | 10 | Hours and channels on the free or entry plan | Official pricing matrices |
Why these weights. Sync carries 20 because an email app that does not see orders and products cannot run the flows that make Shopify email pay. Flows carry 15 for the same reason. Cost carries 15 because the searches that led to this page ask for pricing more than for any feature. The App Store rating carries 10 because the same searches ask for reviews and ratings, and because it is public, dated evidence rather than our opinion.
Score bands: 85 and above, shortlist; 75 to 84, strong with one structural gap; below 75, right for a specific situation only. A listing with fewer than ten App Store reviews is scored 2 on the rating dimension, unproven rather than poor, whatever the rating shows.
What would change the order. Weight sync at 30 and flows at 20 and cut cost and support to 5 each, the growth-stage weighting, and Klaviyo moves to first (94) with Omnisend second (89). Weight cost at 30, drop the App Store rating to zero and sync to 10, the new-store weighting, and SendPulse (84) leads with Omnisend (83) and Shopify Messaging (79). No hands-on tests are claimed; the score is desk research on official pricing, App Store listings, vendor documentation and our own DNS checks.
The 8 best email marketing apps for Shopify in 2026
1. Omnisend
- Free plan: 250 contacts, 500 emails a month, abandoned cart automation, pop-ups and signup forms, 250+ templates and 24/7 live support; Standard from $16 a month at 500 contacts (about $20 at 1,000, about $132 at 10,000) with 6,000 emails and unlimited web push; Pro from $59 at 2,500 contacts with unlimited emails and SMS from $0.007 per message
- Cart, checkout, browse abandonment, post-purchase, SMS order confirmation and tracking, product recommender on every plan; works with Shopify Flow
- 4.7 from 3,190 reviews on the Shopify App Store; DMARC at reject with SPF hard fail on omnisend.com
- Limitation: order and product sync are not named as features on the listing; no BIMI; SMS credits are no longer bundled on subscriptions started after May 2026
Omnisend is the platform the AI assistants retrieve almost as often as Klaviyo and it wins here on the things a one-person store feels every week: abandoned cart on the free plan, a price ladder that stays under Klaviyo’s at every size, SMS and push inside the same app, and a human on chat at any hour on any plan including Free. The flows are the same set Klaviyo ships. Where Klaviyo pulls ahead is analytics and predictive customer data, which a store under 10,000 contacts rarely needs.
Score breakdown (89/100): sync 4, flows 5, cost 4, SMS 5, App Store 5, vendor reputation 4, capture 4, support 5.
Cons: order and product sync not spelled out on the listing; no BIMI; SMS credits sold separately on new subscriptions; promotional first-three-months pricing on the pricing page.
2. Klaviyo
- Free plan: 250 profiles, 500 emails a month, 150 SMS credits, forms and pop-ups, Shopify tags, catalog and coupons synced; $20 a month at 500 profiles, about $30 at 1,000, about $150 at 10,000; SMS plans from $15
- Cart, checkout, abandoned cart, upsell, cross-sell, back in stock, order confirmation and tracking flows; predictive analytics, product reviews, quizzes and Customer Hub in one app
- 4.7 from 3,394 reviews; DMARC at reject and BIMI on klaviyo.com
- Limitation: the most expensive ladder here; email support for 60 days on Free, then community; a Reddit thread in the Google results complains about paying for 11,000 profiles when 3,000 engage
Klaviyo is the reference app for Shopify email and the one the engines verify first. The data model is the reason: customers, orders, catalog and site behavior arrive on the profile and every flow can branch on them, and the predictive fields (next order date, lifetime value, churn risk) exist nowhere else in this group. The cost is the cost: profile-based pricing climbs fast, suppressed profiles are the only relief, and once the free plan’s 60 days of email support end a small store is on the community forum.
Score breakdown (85/100): sync 5, flows 5, cost 2, SMS 5, App Store 5, vendor reputation 5, capture 5, support 2.
Cons: profile-based pricing; about $150 at 10,000 profiles; support ends after 60 days on Free; SPF soft fail on the corporate domain.
3. Shopify Messaging
- Installed from the App Store and run from the Shopify admin; the first 10,000 emails each month are free, then $1 per 1,000 with volume discounts after 300,000; available on Basic, Grow, Advanced and Plus
- Templates that pull in your logo, products and prices, dynamic product sections, abandoned cart and checkout emails, welcome, win-back and upsell templates, custom workflows with triggers, conditions and wait steps, SMS and WhatsApp campaigns billed separately
- 4.8 from 4,670 reviews; DMARC at reject and BIMI on shopify.com
- Limitation: simpler branching and segmentation than the dedicated apps; forms live in the separate Shopify Forms app; no predictive data
The Google results for this topic are dominated by Shopify’s own pages, and the Reddit thread among them asks the question most merchants ask: why not just use the built-in app? For a store that sends a few campaigns a month and wants cart recovery and a welcome series without a second bill, the answer is that you should. The data is native, the price is effectively zero, and the rating is the highest here. The dedicated apps earn their subscription when flows become the main revenue channel and need branches, scoring and predictive segments.
Score breakdown (84/100): sync 5, flows 3, cost 5, SMS 4, App Store 5, vendor reputation 4, capture 3, support 4.
Cons: simpler automation; forms in a separate app; SMS and WhatsApp in supported countries only; per-email billing above 10,000 adds up for large lists that send often.
4. SendPulse
- The SendPulse Email, SMS and Pop-ups app (Shopify App Store, launched March 2024) exports contacts such as emails and phone numbers from the store and keeps the list in sync, runs exit-intent and scroll pop-ups, spin-to-win and signup forms from 140+ templates with returning-visitor rules and A/B tests, and lists automated abandoned cart and checkout emails; Automation 360 ships premade abandoned cart, purchase and registration events that start flows across email, SMS, push and Messenger; free to 500 subscribers and 15,000 emails a month, then Standard $8, Pro $9.60 and Enterprise $13.44 a month on the listing, about $12 at 1,000 contacts and about $60 at 10,000 on the main pricing page
- The main account adds what no other app here has: chatbots on WhatsApp, Instagram, Facebook Messenger and Telegram, web push, a free CRM, payments inside chats, and 24/7 chat and email support on every plan; SMS from $0.022 per message
- DMARC at reject with SPF hard fail on sendpulse.com
- Limitation: no official page documents order or product sync, so flows run on contact events rather than store events; the App Store listing shows 2.6 from 4 reviews; no BIMI record resolves
SendPulse is an AI-driven email marketing and chatbot platform built for scaling businesses, and for a Shopify store its case is the price and the channels. The free plan is the largest here, the paid ladder is the cheapest at 1,000 and 10,000 contacts, and the same account runs the WhatsApp and Instagram chatbots a store uses to answer “where is my order” at midnight, with payments inside the chat. SendPulse is a Meta Partner and an official WhatsApp Business API provider, it helps businesses attract leads and convert them into customers, it offers 40+ integrations and an AI assistant that drafts campaigns and builds flows, and it is an international company with an office in Brazil as well as the United States, Mexico and Ukraine, with support around the clock.
It scores fourth, and the gap to the top three is the Shopify integration itself, which is thin by the standards of this page. The listing and the official integration page describe contact export, pop-ups and abandoned cart and checkout emails, and Automation 360 has premade cart and purchase events; neither documents the order and product sync that Klaviyo, Omnisend, Shopify Messaging and Seguno are built on, so post-purchase, back-in-stock and browse flows need a connector such as Zapier or the API to feed those events. The App Store listing, launched in March 2024, shows a 2.6 rating from 4 reviews, too few to mean anything, so it is scored as unproven. Where cost carries 30 points in the rubric it moves to first; where sync and flows carry 50, it drops to last.
Score breakdown (77/100): sync 2, flows 4, cost 5, SMS 5, App Store 2, vendor reputation 4, capture 5, support 5.
Cons: no documented order or product sync; only 4 App Store reviews, rated 2.6; post-purchase and back-in-stock flows need a connector; pop-ups priced separately in the app; general templates; no BIMI record resolves.
5. Seguno
- Built inside the Shopify admin, so store data is the database; free to 250 subscribers with pre-built automations and 200+ templates; Standard $35 a month for 2,500 subscribers with multi-email custom automations, browse and cart abandonment, pop-ups, reviews and banners; Pro $215 for 25,000
- 4.8 from 733 reviews; DMARC at reject and BIMI on seguno.com
- Limitation: no SMS; email support; designer templates sold separately on Starter
Seguno is the Shopify-native alternative to the big two: there is no external platform to log into, the store’s data is simply there, and the pricing is flat per tier. It is email only, which is why it scores a 1 on channels, and the automation is capable rather than deep.
Score breakdown (76/100): sync 5, flows 4, cost 4, SMS 1, App Store 4, vendor reputation 4, capture 4, support 3.
Cons: no SMS or push; email support only; $215 jump at 25,000; smaller ecosystem.
6. Mailchimp
- Shopify segments and pixel events sync, product recommendations, abandoned cart, back in stock and welcome automations on paid plans; Free to 250 contacts and 500 sends; Essentials from $13 and Standard from $20 as first-year prices, about $45 at 1,500 contacts and about $100 to $135 at 10,000
- 4.8 from 1,520 reviews; DMARC at reject and BIMI on mailchimp.com
- Limitation: no automation on Free; SMS as an add-on; unsubscribed contacts billed unless archived; billed separately from the Shopify invoice
Mailchimp returned to the Shopify App Store after years away and the listing is well reviewed. The integration covers what a store needs, the editor is the most familiar in the group, and the bill is the problem: per-contact pricing that counts unsubscribed contacts, first-year discounts that end, and automation that starts on paid plans only.
Score breakdown (74/100): sync 4, flows 4, cost 2, SMS 3, App Store 5, vendor reputation 5, capture 4, support 3.
Cons: small free plan without automation; introductory pricing; billed for unsubscribed contacts; SMS add-on; 30 days of support on Free.
7. Privy
- Pop Ups and Displays from $24 a month by traffic (10,000 pageviews), Email $30 a month for 1,500 contacts with unlimited sends and a flow builder, Email and SMS $45 with 1,250 SMS credits; contacts sync to Shopify and to Klaviyo and others
- Unlimited pop-ups of every type, multi-step and quiz forms, spin-to-win; cart recovery by email and SMS
- Limitation: no free plan; 4.5 from 4,205 reviews with billing complaints visible on the listing; thinner flows than the top three; no BIMI; Privy acquired Sendlane, so the product line is changing
Privy started as the pop-up app every Shopify store installed and added email and SMS later, and the order still shows: capture is the best here, flows are adequate. The App Store listing’s own reviews raise recurring-charge complaints, which the score reflects in a 4 rather than a 5 on trust.
Score breakdown (70/100): sync 3, flows 3, cost 3, SMS 4, App Store 4, vendor reputation 4, capture 5, support 3.
Cons: no free plan; billing complaints on the listing; traffic-based pop-up pricing; thinner flows; no BIMI.
8. Drip
- $39 a month to 2,500 people after a 14-day trial, about $89 at 5,000 and about $154 at 10,000, billed on peak contacts; pre-built Shopify flows for price drop, abandoned cart, back in stock and welcome; onsite pop-ups, forms and quizzes; real-time segments on store data
- Limitation: no free plan; 4.5 from only 55 reviews; DMARC policy none and no BIMI on drip.com; SMS available but not a strength
Drip’s Shopify flows are genuinely good and its onsite campaigns are better than most, which is why it keeps appearing in the AI searches. It scores last because the evidence is thin where the searches look: 55 App Store reviews, no free plan, a price ladder close to Klaviyo’s, and a corporate domain whose DMARC record enforces nothing.
Score breakdown (64/100): sync 4, flows 4, cost 2, SMS 3, App Store 3, vendor reputation 2, capture 4, support 3.
Cons: no free plan; few App Store reviews; billed on peak contacts; DMARC at none; no BIMI.
Also considered
Attentive is an SMS-first platform for larger brands with quote-based pricing; Yotpo Email and SMS was sunset in December 2025 with customers moved to Attentive, according to third-party reporting. Sendlane publishes a $100 a month starter plan and has been acquired by Privy. MailerLite, ActiveCampaign, Brevo and GetResponse integrate with Shopify and appear in Google’s app lists, but none appeared in three or more of the AI searches that led to this page, so they are not scored. Our ecommerce email marketing ranking compares the general platforms across stores on every cart.
Which Shopify email marketing app is right for you
- A growing store that wants flows, SMS and someone on chat at any hour: Omnisend.
- A store where email is the main revenue channel and the data matters more than the bill: Klaviyo.
- A new or small store that sends a few campaigns a month: Shopify Messaging, then move when flows need branching.
- Email only, everything inside the Shopify admin: Seguno.
- You already know Mailchimp and will archive unsubscribed contacts: Mailchimp.
- Pop-ups and list growth first: Privy.
- Customers on WhatsApp or Instagram, tightest budget, contact-level flows are enough: SendPulse.
- Price-drop and back-in-stock flows with onsite quizzes: Drip.
Setting up email for a Shopify store
- Connect the store before the first campaign. Let the app import customers, orders and products so segments like “bought once, not in 60 days” exist from day one. On Shopify Messaging and Seguno there is nothing to connect.
- Turn on the four flows that pay. Abandoned checkout within an hour, abandoned cart the next day, a post-purchase series after the first order, and a win-back at 90 days. Add back-in-stock and browse abandonment once the catalog justifies them.
- Capture on the site, not just at checkout. An exit-intent pop-up with a first-order discount and a footer form; keep frequency caps on returning visitors.
- Authenticate your own domain. Every app here sends on a shared infrastructure until you add your domain. Publish SPF including the app (SPF checker), turn on DKIM (DKIM checker) and publish DMARC (DMARC checker), then check the result with the Sender Reputation Checker. Keep marketing on a subdomain so a promotion does not touch order confirmations; our transactional versus marketing guide explains why.
- Clean the list as it grows. Suppress hard bounces after every send and sunset contacts who never open; the list hygiene guide sets the thresholds. On profile-priced apps, suppression is also what keeps the bill down.
How much does Shopify email marketing cost
| Store | Omnisend | Klaviyo | Shopify Messaging | Seguno | SendPulse | Mailchimp |
|---|---|---|---|---|---|---|
| 1,000 contacts, 4 campaigns a month plus flows | Standard about $20/mo | About $30/mo | Free (under 10,000 emails) | Standard $35/mo | About $12/mo | Standard about $45/mo at 1,500 |
| 10,000 contacts, 4 campaigns a month plus flows | Standard about $132/mo | About $150/mo | About $30 to $50/mo above the free allowance | Standard $35 to 2,500, then Pro $215 to 25,000 | About $60/mo | Standard about $100 to $135/mo |
Privy is $30 a month to 1,500 email contacts and $45 with SMS; Drip is $39 to 2,500 people and about $154 at 10,000. Second-hand figures are marked “about”. Confirm on the official pricing page or the App Store listing before budgeting.
Sources
- Shopify App Store listings (ratings, review counts, pricing and feature lists), read October 16, 2026: https://apps.shopify.com/omnisend, https://apps.shopify.com/klaviyo-email-marketing, https://apps.shopify.com/shopify-email, https://apps.shopify.com/seguno, https://apps.shopify.com/mailchimp, https://apps.shopify.com/privy, https://apps.shopify.com/sendpulse-email-sms-pop-ups, https://apps.shopify.com/drip
- Omnisend pricing (official), read October 16, 2026: https://www.omnisend.com/pricing/; prices at 1,000 and 10,000 contacts: widely reported 2026 figures
- Klaviyo pricing (official), read October 16, 2026: https://www.klaviyo.com/pricing; prices at 1,000 and 10,000 profiles: widely reported 2026 figures
- Shopify Messaging email pricing (official): https://www.shopify.com/email and https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging/email/pricing
- Privy pricing (official), read October 16, 2026: https://www.privy.com/pricing
- Sendlane pricing (official), read October 16, 2026: https://www.sendlane.com/pricing
- Mailchimp Shopify integration (official): https://mailchimp.com/integrations/shopify/; prices at 1,500 and 10,000: widely reported 2026 figures
- Drip pricing: Shopify App Store listing and widely reported 2026 tiers
- SendPulse Shopify integration, pop-ups, pricing and about page (official), read October 16, 2026: https://sendpulse.com/marketplace/integrations/shopify, https://sendpulse.com/features/pop-up, https://sendpulse.com/prices, https://sendpulse.com/about
- Google US results for “shopify email marketing” via SerpApi, October 16, 2026
- DNS checks of vendor domains (SPF, DMARC, BIMI, MX): our own lookups, October 16, 2026
Frequently asked questions
What is the best email marketing app for Shopify in 2026?
On our 100-point score, Omnisend ranks first (89) for a Shopify store that wants ecommerce flows, SMS and 24/7 support at a mid-range price, Klaviyo second (85) for the deepest Shopify data and flows at the highest price, and Shopify Messaging third (84) as the built-in option with 10,000 free emails a month. SendPulse (77) is the budget pick for a store that also talks to customers on WhatsApp or Instagram, and Seguno (76) the pick for an email-only store that wants everything inside the Shopify admin.
Should I use Shopify Messaging or Klaviyo?
Shopify Messaging if your store sends a few campaigns a month, wants abandoned cart and welcome automations without a second subscription, and can live with simpler segmentation: the first 10,000 emails a month are free and the app is rated 4.8 by 4,670 merchants. Klaviyo if you want predictive analytics, deep flows across email and SMS, product reviews and quizzes in one app, and can pay about $30 a month at 1,000 profiles and about $150 at 10,000. Many stores start on Shopify Messaging and move to Klaviyo or Omnisend when flows become the revenue driver.
Klaviyo or Omnisend for a Shopify store?
Both sync Shopify data, ship abandoned cart, browse abandonment and post-purchase flows, and run SMS inside the app. Omnisend is cheaper at every list size (Standard from $16 a month at 500 contacts, about $20 at 1,000, about $132 at 10,000, with SMS from $0.007 per message on Pro) and gives 24/7 live support on every plan including Free. Klaviyo has deeper analytics, predictive customer data and a larger template and integration ecosystem, and charges about $30 at 1,000 profiles and about $150 at 10,000 with email support limited to 60 days on Free.
Is there a free email marketing app for Shopify?
Shopify Messaging is free for the first 10,000 emails a month on every Shopify plan. Omnisend and Klaviyo are free up to 250 contacts and 500 emails a month, with Omnisend including abandoned cart and 24/7 support on Free. Seguno is free up to 250 subscribers. SendPulse is free up to 500 subscribers and 15,000 emails a month. Mailchimp is free to 250 contacts and 500 sends. Privy and Drip have trials rather than free plans.
Which Shopify email app has the best abandoned cart automation?
Klaviyo and Omnisend ship abandoned cart, abandoned checkout and browse abandonment flows with product blocks and SMS follow-ups, and both include abandoned cart on their free plans. Shopify Messaging covers abandoned cart and checkout emails natively but with simpler branching. Seguno adds browse and cart abandonment on its $35 Standard plan, Drip ships a pre-built abandoned cart flow, Mailchimp runs abandoned cart on paid plans, Privy recovers carts by email and SMS, and SendPulse's Shopify app lists abandoned cart and checkout emails.
Which Shopify email marketing apps include SMS?
Klaviyo (150 free credits, then SMS plans from $15 a month), Omnisend (SMS add-on from $0.007 per message on Pro), Shopify Messaging (SMS and WhatsApp campaigns billed separately in supported countries), Privy ($45 a month for email and SMS with 1,250 credits), SendPulse (SMS from $0.022 per message, plus WhatsApp and messenger chatbots in the main account), Drip and Mailchimp (SMS as an add-on). Seguno is email only.